Road Show
Spreading the concepts wide open in the public. Commercial concepts and social values landing at the doorsteps of the end consumers. The smart B2C technique to take the product and its features to the potential market, fresh to get sold. The team in the caravan carrying the product, pulls the crowd, conducts games to the mass, puts the features of the product in a theatrical form, and collects statistical data if any. This road show pierces into the market and works to position the brand name and to build up the brand equity.
Road Show Highlights:
- The experienced team which can analyze the concept and design the road show according to the specific need of the concept.
- Effective Street Play communication, for better interaction and positioning the concept.
- The giant van revealing the concepts through flex output banners and hoarding fixed to the pillars.
- The efficient, well-trained and experienced teams, which can render the concept the way the people may understand, retain and react towards the concept.
- Value – aided services:
- Survey for the concept through data collection, if necessary.
- Research on the surveyed data through analytical techniques.
- Issuing of pamphlets and leaflets at the spots, that talk about the concept.